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A Good Domain Name Registration for Branding
from: Lynn KenilworthWhen you decide to have a website you need to understand what is involved with domain name registration. The name of your website is important but the approach is two fold.
1. Business related domain name registration.
Many people choose their domain name based upon the name of their business. For example, if your business name is JTR, Inc., you might consider a domain name of JTRinc.com. This way your customers can remember your domain name easily and find your website.
The more you advertise or use your domain name, the more memorable it becomes. Use your business name in the correspondence with your customers to brand your business name into their memory and become repeat customers.
Another reason to use your business name for domain registration is because it is more likely to be an available domain name, if it is unique.
2. Keyword related domain name registration
What are you selling? Or what subject does your website relate to? If your website will be selling 'electric widgets', then 'electric widgets' would be your keyword. A keyword is what the customer would type into a search box to find your product. Keywords can be a single word, or more than one word.
For example, if your website has information about 'blue widgets', your keywords could be: blue widgets, blue widgets for the home, blue widgets for business, etc.
Why would you include your keyword in your domain name registration?
You want your potential customers to find your website, right? The search engines examine your site to find the most revelant information when a person searches. If they enter your keywords into the search box, you want your website to be listed in the search results. That way, they can click their way to your website.
The search engines, like Google, use domain name registration information as part of their ranking information, or for which website has the most revelant information the customer is looking for. If a person is searching for 'blue widgets' and your domain name is 'blue-widgets.com', Google would see your site as more revelant than one called just 'widgets.com'.
Domain name registration is branding your business, be it by your business name or product. You can decide which way is the most important to your business strategy.
Domain Name Registration Price News
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Meg Whitman submits her resume to California voters - MarketWatch
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Use of mark in domain name for car brokers held to be nominative fair use - World Trademark Review (subscription)
Use of mark in domain name for car brokers held to be nominative fair use World Trademark Review (subscription) ... automobiles matching the consumer's feature preferences and price point. Toyota objected to the use of the Lexus name in the defendants' domain names, ... |
CNA Surety Announces Second Quarter 2010 Results - PR Newswire (press release)
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Internet Infrastructure Receiving Security Update - Tom's Guide
 Tech Eye | Internet Infrastructure Receiving Security Update Tom's Guide Called Domain Name System Security Extensions (DNSSEC), this system should eliminate many popular "spoofer" attacks that use fake emails and web pages to ... Internet gets massive security upgrade Internet Infrastructure Reaches Long-Awaited Security Milestone |
'Cyber-squatters' target overseas agents - Inman.com
'Cyber-squatters' target overseas agents Inman.com It is a "brandable" domain name or the purchase helps to protect your brand Domain names using .co may not fit into the first category and there are often ... |