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This is a selection among article about Domain Name Registration. For a permanent link to this article, or to bookmark it for further reading, click here.

A Good Domain Name Registration for Branding

from: Lynn Kenilworth


When you decide to have a website you need to understand what is involved with domain name registration. The name of your website is important but the approach is two fold.

1. Business related domain name registration.

Many people choose their domain name based upon the name of their business. For example, if your business name is JTR, Inc., you might consider a domain name of JTRinc.com. This way your customers can remember your domain name easily and find your website.

The more you advertise or use your domain name, the more memorable it becomes. Use your business name in the correspondence with your customers to brand your business name into their memory and become repeat customers.

Another reason to use your business name for domain registration is because it is more likely to be an available domain name, if it is unique.

2. Keyword related domain name registration

What are you selling? Or what subject does your website relate to? If your website will be selling 'electric widgets', then 'electric widgets' would be your keyword. A keyword is what the customer would type into a search box to find your product. Keywords can be a single word, or more than one word.

For example, if your website has information about 'blue widgets', your keywords could be: blue widgets, blue widgets for the home, blue widgets for business, etc.

Why would you include your keyword in your domain name registration?

You want your potential customers to find your website, right? The search engines examine your site to find the most revelant information when a person searches. If they enter your keywords into the search box, you want your website to be listed in the search results. That way, they can click their way to your website.

The search engines, like Google, use domain name registration information as part of their ranking information, or for which website has the most revelant information the customer is looking for. If a person is searching for 'blue widgets' and your domain name is 'blue-widgets.com', Google would see your site as more revelant than one called just 'widgets.com'.

Domain name registration is branding your business, be it by your business name or product. You can decide which way is the most important to your business strategy.




 

 

Domain Name Registration News

NCC Group and Ari Registry Services Announce Strategic Alliance for New TLD ... - Sacramento Bee


NCC Group and Ari Registry Services Announce Strategic Alliance for New TLD ...
Sacramento Bee
We look forward to working with ARI Registry Services to help new gTLD applicants with the technical implementation of their new Top-Level Domains." NCC Group has been active in the domain name community since 2007 when it assisted ICANN with the ...

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VeriSign posts profit - Washington Business Journal


VeriSign posts profit
Washington Business Journal
Internet domain company VeriSign Inc. posted a fourth-quarter profit after completing a lengthy restructuring to focus on its core business of domain name registration and security. VeriSign, which moved its corporate headquarters from California to ...

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DomainTools Estimates Verisign Manages Over 100 Million .COM Domains - San Francisco Chronicle (press release)


DomainTools Estimates Verisign Manages Over 100 Million .COM Domains
San Francisco Chronicle (press release)
DomainTools, the recognized leader in domain name research and monitoring, announced that, according to their projections, there are already more than 100 million concurrently registered .com domain names. A number of organizations track the .com ...

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myhosting.com Launches Affiliate Rewards Program for Customers - PR Web (press release)


myhosting.com Launches Affiliate Rewards Program for Customers
PR Web (press release)
myhosting.com, a leading provider of Linux and Windows VPS Hosting, Hosted Exchange Email & SharePoint, as well as Shared Web Hosting and Domain Name Registration has announced the release of the myhosting.com Affiliate Rewards program.

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Domain name registration adds $475 million to Australian economy - Nett Magazine Online


Power Retail

Domain name registration adds $475 million to Australian economy
Nett Magazine Online
Australian domain names (using '.au') contributed $474.7 million to the economy last financial year, according to a new report from Deloitte Access Economics. Deloitte's probe found that 60000 new domain names are being registered each month, ...
Domain registration industry adds $475 million to local economySmartCompany.com.au
Consumers Opt for Aussie Sites as ".au" Registration SoarsPower Retail
How much is the .au domain worth? Try half a billion dollarsARNnet
iTWire -Register
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Verisign: A Long Term Stock Idea with Resistance at $40 - msnbc.com


Verisign: A Long Term Stock Idea with Resistance at $40
msnbc.com
The company is given authorization to maintain the Internet infrastructure for the domain suffixes and registered domain names by the Internet Corporation for Assigned Names and Numbers – ICANN – on six year contracts with not quite automatic renewals.
Protecting A VeriSign Investment With OptionsSeeking Alpha

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Internet company Verisign returns to 4Q profit - CBS News


Internet company Verisign returns to 4Q profit
CBS News
The company said its registry services ended the quarter with 113.8 million active domain names ending in .com and .net, a gain of 8 percent. It added 7.9 million new domain-name registrations, a 4 percent increase. The shares fell 49 cents, ...
VeriSign Reports Mixed Earnings For Q4 (VRSN)Financial News Network Online

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